---
title: Bizplan Academy | Elizabeth Brigham
description: Marketing & Product Executive, Business Builder, Coach of Great Teams
---

# BizPlan Academy

## In-depth lessons on business ideation, pitching, and planning

## Elizabeth Brigham

![Elizabeth Brigham](https://blog.bizplan.com/hs-fs/hubfs/Bizplan_Academy/Elizabeth_Brigham.jpg?width=75&name=Elizabeth_Brigham.jpg)

Marketing & Product Executive, Business Builder, Coach of Great Teams

### Recent Posts

[![](http://info.zirtual.com/hubfs/Bizplan_Academy/Elizabeth_Brigham-Product_Marketing.jpg)](https://blog.bizplan.com/academy/what-is-product-marketing)

## [What is Product Marketing?](https://blog.bizplan.com/academy/what-is-product-marketing)

![Elizabeth Brigham](https://blog.bizplan.com/hs-fs/hubfs/Bizplan_Academy/Elizabeth_Brigham.jpg?width=80&name=Elizabeth_Brigham.jpg) 

 By [Elizabeth Brigham](https://blog.bizplan.com/academy/author/elizabeth-brigham)

  May 01, 2017

## What do we do as product marketers?

Product marketers function as CEO’s of their products, product lines, or entire product portfolios. We are responsible for (feel free to steal this for your job description writing):

[Read More  ](https://blog.bizplan.com/academy/what-is-product-marketing)

[All posts](https://blog.bizplan.com/academy/all)