Ken and his company, SiteSell, have been working with solopreneurs longer than anyone else online today. This is their 20th year in business. That’s a century in Internet years!
I keep being asked what I mean by a ‘startup’ business. My first book, “How to Start a Successful Business – the First Time” was about the sole proprietor who had a great idea, had always dreamed of being a business owner and quit a good job to risk everything to go on his own. He’s determined to be independent and like 78% of all the businesses in the US (according to Census.gov), it will start out as a sole proprietorship that will eventually grow into a microbusiness.
Some men see things as they are and ask why.
Others dream things that never were and ask why not.
-George Bernard Shaw
Over the last decade we assumed that once we found repeatable methodologies (Agile and Customer Development, Business Model Design) to build early stage ventures, entrepreneurship would become a “science,” and anyone could do it.
When I met Ryan, his problems were radically different…
They were growing quickly. His team was doing a fine job. They implemented Growth Processes, but after a few months, they realized that they weren’t moving the needle.
A company will only survive as long as it continues to have a strong customer base. Even the best products will fail without a steady stream of users. Luckily, once a company has attracted its first customers, maintaining demand becomes considerable easier.