---
title: Bizplan Academy | Planning
description: Planning | Bizplan.com | Modern business planning software for entrepreneurs, startups, and small businesses
---

# BizPlan Academy

## In-depth lessons on business ideation, pitching, and planning

[![](http://info.zirtual.com/hubfs/Bizplan_Academy/Elizabeth_Brigham-Product_Marketing.jpg)](https://blog.bizplan.com/academy/what-is-product-marketing)

## [What is Product Marketing?](https://blog.bizplan.com/academy/what-is-product-marketing)

![Elizabeth Brigham](https://blog.bizplan.com/hs-fs/hubfs/Bizplan_Academy/Elizabeth_Brigham.jpg?width=80&name=Elizabeth_Brigham.jpg) 

 By [Elizabeth Brigham](https://blog.bizplan.com/academy/author/elizabeth-brigham)

  May 01, 2017

## What do we do as product marketers?

Product marketers function as CEO’s of their products, product lines, or entire product portfolios. We are responsible for (feel free to steal this for your job description writing):

[Read More  ](https://blog.bizplan.com/academy/what-is-product-marketing)

[All posts](https://blog.bizplan.com/academy/all)