--- title: The Difference Between A Logo & Branding description: Businesses struggle to distinguish between a logo and branding. This can sometimes be the source of why your business sputters instead of sizzles. image: http://info.zirtual.com/hubfs/Bizplan_Academy/Josh_Krajina_logo-vs-branding.png --- --- ### Article --- # The Difference Between A Logo & Branding ## Businesses struggle to distinguish between a logo and branding. This can sometimes be the source of why your business sputters instead of sizzles. April 11, 2017 by [Josh Krajina](https://blog.bizplan.com/academy/author/josh-krajina) The difference between a logo and branding is simple yet difficult to understand since they are so closely related to one another. Together they are a powerful duo that excites the senses and becomes irresistible. So what’s the difference? ![Josh_Krajina_logo-vs-branding.png](http://info.zirtual.com/hubfs/Bizplan_Academy/Josh_Krajina_logo-vs-branding.png) “A logo is a graphic symbol that your company rallies behind while branding is a gut feeling your customers have about your product, service or organization.” Branding isn’t just fonts and graphics or a clever tagline. These days it’s about “who you are.” Brand experience is more important than looks. People love being part of a tribe that they can identify with, but we need to feel something more than what you get from seeing a flashy symbol. Branding used to be all about consistency and uniformity that took time and repetition to resonate with a tribe. Now it’s about acting like a person – one moment serious, and the next laugh out loud. Without it, brands appear suspicious or bland. Take Apple Inc., for example. Apple is a branding powerhouse with massive success due to outstanding advertisements, branding, and iconic product design. Everything they do has been meticulously calculated, from their laptop’s aluminum unibody construction to the retail experience in their Apple Stores. It’s that internal and external alignment of core values and vision that reaches customers at every point of contact. It’s the salesperson high-fiving you after a purchase to the feeling you get holding you new iPhone as it boots up. It’s a powerful network of connections that has built the strongest of tribes. Branding is a critical differentiator that represents the fluid reality of a company. It can build trust, the foundation of true business success. This guarantee of trust cannot be created solely by a logo or symbol. It’s what you do as a living, breathing company that defines your brand persona. If you get that right, your audience will get warm and fuzzy feelings every time they see your logo and even proudly wear it on their chest. --- This article was shared on [Gary Bizzo's](http://www.garybizzo.com/difference-logo-branding/) blog.  ---   ![Josh Krajina](https://blog.bizplan.com/hubfs/Bizplan_Academy/Josh_Krajina.jpg) ### [Josh Krajina](https://blog.bizplan.com/academy/author/josh-krajina) Josh Krajina is Founder/Creative Director at Curfew, a full-service Creative Design Agency in Vancouver PUBLISHED ON April 11, 2017 TAGGED [Entrepreneurship](https://blog.bizplan.com/academy/topic/entrepreneurship), [Strategy](https://blog.bizplan.com/academy/topic/strategy), [Market Analysis](https://blog.bizplan.com/academy/topic/market-analysis), [Sales & Marketing](https://blog.bizplan.com/academy/topic/sales-marketing), [Business Plan](https://blog.bizplan.com/academy/topic/business-plan) ## Related Articles Article #### [Build Your Startup Around Your Passion Not every passion pays well. However instead of starting with "what will make the most money?" and hoping you like it, try starting with what you're most passionate about and figure out how to do that profitably.](https://blog.bizplan.com/academy/build-your-startup-around-your-passion) Article #### [Don't Build a Solution Looking for a Problem Many startups fail because they focus a disproportionate amount of time, energy, and resources on building the wrong product or service. They do this because they spend far too little time dissecting the problem.](https://blog.bizplan.com/academy/dont-build-a-solution-looking-for-a-problem) Article #### [Create the Right Business Plan for Your Startup Business plans come in all shapes and sizes. Regardless of the shape or size, a good plan will keep you focused on important goals and help keep you on message as you talk with lenders, investors, partners, employees and customers. The best format for your startup business plan is largely dependent on your target audience.](https://blog.bizplan.com/academy/create-the-right-business-plan-for-your-startup)