---
title: Bizplan Academy | Joe Garza
description: Hi, my name is Joe Garza and I am the Content Strategist at the Founder Institute, the world’s premier startup launch program. I write articles about launching and running tech startups, with an emphasis on helping early-stage entrepreneurs.
---

# BizPlan Academy

## In-depth lessons on business ideation, pitching, and planning

## Joe Garza

![Joe Garza](http://info.zirtual.com/hubfs/Joe_Garza_Headshot.jpg)

Hi, my name is Joe Garza and I am the Content Strategist at the Founder Institute, the world’s premier startup launch program. I write articles about launching and running tech startups, with an emphasis on helping early-stage entrepreneurs.

### Recent Posts

[![](http://info.zirtual.com/hubfs/Bizplan_Academy/Josh_Krajina_Customer_Development.jpg)](https://blog.bizplan.com/academy/customer-development-101-finding-and-attracting-your-first-users)

## [Customer Development 101: Finding & Attracting Your First Customers](https://blog.bizplan.com/academy/customer-development-101-finding-and-attracting-your-first-users)

![Joe Garza](http://info.zirtual.com/hubfs/Joe_Garza_Headshot.jpg) 

 By [Joe Garza](https://blog.bizplan.com/academy/author/joe-garza)

  April 17, 2017

A company will only survive as long as it continues to have a strong customer base. Even the best products will fail without a steady stream of users. Luckily, once a company has attracted its first customers, maintaining demand becomes considerable easier.

[Read More  ](https://blog.bizplan.com/academy/customer-development-101-finding-and-attracting-your-first-users)

[![](http://info.zirtual.com/hubfs/Bizplan_Academy/Joe_Garza-Elevator_Pitch_Collaboration.jpg)](https://blog.bizplan.com/academy/creating-an-elevator-pitch-that-attracts-investors-customers-and-more)

## [Creating an Elevator Pitch that Attracts Investors, Customers, and More](https://blog.bizplan.com/academy/creating-an-elevator-pitch-that-attracts-investors-customers-and-more)

![Joe Garza](http://info.zirtual.com/hubfs/Joe_Garza_Headshot.jpg) 

 By [Joe Garza](https://blog.bizplan.com/academy/author/joe-garza)

  April 10, 2017

 

[Read More  ](https://blog.bizplan.com/academy/creating-an-elevator-pitch-that-attracts-investors-customers-and-more)

[All posts](https://blog.bizplan.com/academy/all)