--- title: BizPlan Academy Home description: In-depth lessons on business ideation, pitching and planning --- # Bizplan Academy ## In-depth lessons on business ideation, pitching, and planning ![](http://info.zirtual.com/hubfs/Bizplan_Academy/Wil_Schroter-Build_Your_Startup_Around_Your%20Passion.jpg) Article ### Build Your Startup Around Your Passion Not every passion pays well. However instead of starting with "what will make the most money?" and hoping you like it, try starting with what you're most passionate about and figure out how to do that profitably. [Read Now](https://blog.bizplan.com/academy/build-your-startup-around-your-passion) ![](http://info.zirtual.com/hubfs/Bizplan_Academy/Damon_Caiazza-Solution_Problem.jpg) Article ### Don't Build a Solution Looking for a Problem Many startups fail because they focus a disproportionate amount of time, energy, and resources on building the wrong product or service. They do this because they spend far too little time dissecting the problem. [Read Now](https://blog.bizplan.com/academy/dont-build-a-solution-looking-for-a-problem) ![](http://info.zirtual.com/hubfs/Bizplan_Academy/Damon_Caiazza-Target_Audience.jpg) Article ### Create the Right Business Plan for Your Startup Business plans come in all shapes and sizes. Regardless of the shape or size, a good plan will keep you focused on important goals and help keep you on message as you talk with lenders, investors, partners, employees and customers. The best format for your startup business plan is largely dependent on your target audience. [Read Now](https://blog.bizplan.com/academy/create-the-right-business-plan-for-your-startup) ![](http://info.zirtual.com/hubfs/Bizplan_Academy/Steve_Blank-Strategy_is_not_a_to_do_list.jpg) Article ### Strategy is Not a "To Do" List I had breakfast with two of my ex-students from Singapore who were building a really interesting startup. They were deep into Customer Discovery and presented a ton of customer data on the validity of their initial hypothesis – target customers, pricing, stickiness, etc. I was unprepared for what they said next. I almost dropped my coffee. [Read Now](https://blog.bizplan.com/academy/strategy-is-not-a-to-do-list) [![Bizplan makes planning fast and easy.](https://no-cache.hubspot.com/cta/default/459884/a74b82cc-1c5a-4367-a419-57b0fea7824f.png)](https://cta-redirect.hubspot.com/cta/redirect/459884/a74b82cc-1c5a-4367-a419-57b0fea7824f) MORE ARTICLES ![](https://blog.bizplan.com/hubfs/Bizplan_Academy/Alex_Stern-Revisiting_The_Unicorn_Club.jpeg) ### Revisiting The Unicorn Club \[\] [Read Now](https://blog.bizplan.com/academy/revisiting-the-unicorn-club) ![](https://blog.bizplan.com/hubfs/Bizplan_Academy/Garry_Bizzo-6_mistakes_startup_founders.jpeg) ### 6 Mistakes Startup Founders Make When Asking for Investor Money \[Funding, Startup, Growth\] [Read Now](https://blog.bizplan.com/academy/6-mistakes-startup-founders-make-asking-investor-money) ![](https://blog.bizplan.com/hubfs/Bizplan_Academy/Garry_Bizzo-Why_Didn%27t_Someone_Tell_Me.jpg) ### Why Didn't Someone Tell Me All This When I Started My First Business \[Entrepreneurship, Self-Improvement, Startup\] [Read Now](https://blog.bizplan.com/academy/why-didnt-someone-tell-me-all-this-when-i-started-my-first-business) ![](https://blog.bizplan.com/hubfs/Bizplan_Academy/Aaron_Lee-Social_Proof.jpg) ### How to Leverage Social Proof for More Leads and Sales \[Sales & Marketing, Startup\] [Read Now](https://blog.bizplan.com/academy/how-leverage-social-proof-for-more-leads-and-sales) ![](https://blog.bizplan.com/hubfs/Bizplan_Academy/Gary_Bizzo-8_Factors_That_Help.jpg) ### 8 Factors That Help You Raise Startup Capital \[Funding, Startup, Growth\] [Read Now](https://blog.bizplan.com/academy/8-factors-that-help-you-raise-startup-capital) Courses #### Courses in your inbox Get our FREE mini-course on ideation #### [Business Model Canvas Alexander Osterwalder Creator of Strategyzer](https://www.startups.co/education/lessons/business-model-canvas) #### [Content Marketing Neil Patel Co-Founder of KISSmetrics](https://www.startups.co/education/lessons/content-marketing) Experts [![Dan Martell](http://info.zirtual.com/hubfs/Bizplan_Academy/Dan_Martell.png)](https://www.startups.co/answers/experts/7/danmartell) ##### [Dan Martell Founder of Clarity, Angel Investor, Speaker](https://www.startups.co/answers/experts/7/danmartell) [![Tom Williams](http://info.zirtual.com/hubfs/Bizplan_Academy/Tom_Williams.jpg)](https://www.startups.co/answers/experts/4977/tomwilliams) ##### [Tom Williams Founder of BetterCompany, Angel Investor, Advisor](https://www.startups.co/answers/experts/4977/tomwilliams) [![Lee von Kraus](http://info.zirtual.com/hubfs/Bizplan_Academy/Lee_Von.jpg)](https://www.startups.co/answers/experts/74539/lvonkraus) ##### [Lee von Kraus Founder Halo Neuroscience & Nebulab NYC, Techstars Mentor](https://www.startups.co/answers/experts/74539/lvonkraus) [![Serena De Maio](http://info.zirtual.com/hubfs/Bizplan_Academy/Serena_De.jpg)](https://www.startups.co/answers/experts/71592/serenademaio) ##### [Serena De Maio Co-Founder Grace & Wilde Luxury Shapewear, Coach](https://www.startups.co/answers/experts/71592/serenademaio)