BizPlan Academy

A minimum viable product (MVP) is not always a smaller/cheaper version of your final product. Defining the goal for a MVP can save you tons of time, money and grief.

Key attributes of your plan differ depending on your target audience

Determining the length and format of your plan starts by defining your target audience.  Target audiences can typically be broken down into one of four segments.  Each segment has some unique aspects that you should consider when developing your plan.